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Men’s Grooming on Amazon

New dedicated site rolls out today.

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By: TOM BRANNA

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How big is men's grooming? Big enough for Amazon.com to launch a dedicated area for the category at Amazon.com/mensgrooming. The men's grooming store, which debuts today, includes six categories, including shave, body care and skin care, and a range of prestige and mass products, including Gillette, Axe, American Crew, Ahava, Dove, Nivea and Baxter of California, a newcomer to the site. Besides products, the area provides how-to guides designed to offer various steps for achieving res...

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